To help refresh the image of the global automotive giant AVL – a 2-billion-Euro company with more than 11,000 employees worldwide – we developed an emotional repositioning of its brand.
We leveraged our imagination, creativity and deep understanding of AVL’s business and market position for this project. We used a new, metaphorical language to capture the constantly evolving personality of the company, its diverse customer experience, and the dramatic transformations the automotive industry is undergoing.
To strengthen its brand in a way that reflected the company’s commitment to innovation and transformation, we distilled all of this into something that is visual and impactful, but also familiar. And although we updated AVL’s brand for the 21st century, we also maintained the familiar face of the company that its customers have come to rely on over the last 70 years.
Our breath of fresh air has not gone unnoticed – we’ve won the category “Best Brand Strategy & Planning” at the Lovie Awards and the People’s Lovie Awards and have been honoured twice at the Communicator Awards of Excellence.