The Art of Concentration

As a unique marketing company, SCOOP & SPOON focuses on projects that are creative and innovative, often moving from creating what was expected to producing something that adds real value to the brands we work with.


When I decided to join SCOOP & SPOON and leave my job at a classic software development company, I was concerned that there could perhaps be too many cooks in the creative kitchen. I thought to myself, “could I, as a project manager, contribute to creative projects and processes?” I aimed to do so from a structured and disciplined project management perspective. This approach has been driving software development for many years.


The main requirement of project management is to deliver the required scope of work within the agreed time and budgetary constraints – often referred to as the iron triangle of project management. The basic premise of the iron triangle is that if you’re required to make a change in one of these areas, then at least one – if not both – of the other constraints will also be affected to balance the overall outcome.


Countless books and courses, thousands of studies, journals and research articles have been dedicated to the art of project management. And they all boil down to a few key activities you have to do right: Create an accurate scope and plan, schedule your resources using the best available historic and expert data, develop change management procedures, and collect and analyse data for improvement.


But structure, rules and organisation are not necessarily the antithesis to the creative process. The art of project management with the support of project management tools (such as my beloved Jira and MS Project) provides the framework for all the big ideas of a marketing team.


At SCOOP & SPOON, we implement these principles in our creative projects to greatly enhance our efficiency and deliver projects to our customers not only with increased business value but also with the effectiveness that is provided by the iron triangle.


So, the answer to my question of whether a project manager can bring benefits to the creative process with the application structure, planning, monitoring, etc. is simply “yes”.


The project manager can and does bring valuable structure to the creative process. By applying the art of project management, I can help our team and our clients stay on the same page and ensure a seamless workflow throughout a project.


– Irena, Project Manager