The digitisation of corporate value chains brings with it infinite opportunities to shape the relationships between companies and their customers. The most effective technologies, whether front-end or back-end, are fundamental to developing and implementing successful marketing strategies. It’s therefore crucial to ensure that the marketing engineering perspective plays an integral role in the development process and that a common language is used when discussing technological and strategic requirements. This way, marketing-oriented system architects and requirements engineers can build technical solutions that are closely aligned to the organisation’s marketing strategy.
At SCOOP & SPOON this is exactly what we facilitate. We are at the forefront of developing and implementing new digital marketing tools, which have already proven effective in hundreds of client projects around the world.
These marketing tools are intended to offer a sense of certainty in a highly uncertain world, and serve as a benchmark and recommended course of action for marketing experts and our customers alike.
This approach to software and marketing engineering is unique. We call it The New SCOOP Marketing Landscape.