SCOOP & SPOON has never been an event company. But in the midst of the COVID-19 pandemic, when companies around the globe shifted their real-world events into the online space, SCOOP & SPOON made it to the forefront of the digital event planning industry. Responding to a need to set up digital events based on internet principles, the company leveraged its expertise in digitalisation, rethought what the virtual event experience could look like and developed the SCOOP 360° event platform. With this solution, event organisers could plan their events to be held online without sacrificing impact or effectiveness. This turned what had been conventional virtual events into immersive, emotional online experiences. By the end of the year, several globally-relevant clients – including ABUS, the Austrian National Tourist Office, AVL, Allianz and the Museum of Modern Art in New York – had used the SCOOP 360° event platform with astonishing success, and SCOOP & SPOON has now set a new standard for digital events. The results – and the many awards SCOOP & SPOON won for this event innovation – speak for themselves.