Along the value chain of a company, you’ll find a lot of data. You can take this data, disassemble it and extract value from it with a variety of different methods such as headless APIs, databases and content elements. And this is how you can make a real difference. To get better results you have to think beyond conventional applications like websites, apps or search engines, and instead make this data accessible in totally new ways. When the value chain is using data to create new experiential “truths” in this way, something special happens. We call this the Beauty of Marketing.