SCOOP Customer Profiling

These limitless SCOOP & SPOON architectures allow the user to navigate and interact with content without the influence of conventional boundaries and predefined structures. The interaction is entirely led by the user’s behaviour, and this creates a unique user profile that can provide extra value to our customer. At SCOOP & SPOON our artificial intelligence engine optimizes this user profile, to ensure that the most useful content is served at the right time and in the right context.
Using this ‘perfect fit’ approach we don’t tell users what they should do, but instead they tell us what they want by the way they interact with our architectures.