When the digital expertise of SCOOP & SCOOP and the experience of the Austrian National Tourist Office – with its many years of success in the international promotion of Austria as a tourist destination – come together, something great is undoubtedly created. The established tourism workshops, held exclusively on a small scale, are an annual fixture in the calendar of domestic tourism organisations. Since October 2021, these have been held as virtual workshops via the SCOOP Events Digital Platform.
The opportunities for innovative interaction created by the matchmaking module enable Austrian companies from the hotel, catering and leisure sectors to present their services in a unique way and to exchange information directly with international buyers from Taiwan, Japan, Korea, Malaysia, Singapore and Thailand. A sophisticated calendar function allows exhibitors and buyers to arrange appointments easily and in a structured manner and to contact each other in a video call via the matchmaking module. A private messaging function enables direct written exchange before, during and after the meetings as well as the sharing of pictures, videos and documents. With the aim of creating an environment to stay, SCOOP & SPOON has created a unique platform for the exchange between supply and demand.
The success of five workshops in the Asian region has led to other markets jumping on the bandwagon. Virtual workshops in the USA, Canada and Australia are planned for 2022.