Anna Habermann

Anna Habermann, Marketing Director at SCOOP & SPOON, is the creative force behind our brand strategy. With strong industry expertise and modern marketing know-how, she steers her team in the implementation of bold ideas and cutting-edge thinking. Fluent in the marketing language of both the digital space and the offline landscape, she expertly balances creativity, innovation and a deep understanding of our clients’ needs – derived by asking the right questions and actively listening to the answers. Under Anna’s leadership, countless projects for world famous brands have been recognised with prestigious awards worldwide.


Anna holds degrees from the Vienna University of Economics and Business and the Chinese University of Hong Kong, as well as a postgraduate degree in marketing management from the widely acclaimed Southampton Business School. She has worked internationally in London, Singapore and Zurich. This world view enables Anna to tackle rapidly evolving marketing challenges for our clients and guide our marketing team with a responsive, world-class approach. Focus, dedication and inspiration drive Anna in her professional career as well as in her personal life, allowing her to stand out as one of the most talented professionals in the marketing industry.