How do you get 150,000 people around the globe to run for fun? That was the question we decided to answer when we worked with financial services provider Allianz SE to create a virtual platform for their Allianz World Run initiative. For 90 days every year, in partnership with the Olympic and Paralympic Movement, the organisation invites all 150,000 of its employees – as well as their friends and family – to go running together, raising money for the Red Cross.
We created a marketing concept and platform using our SCOOP New Marketing Landscape approach, to motivate and inspire users to take part, visualise their great achievements, and raise the fundraising game in the process.
We reduced system complexity, building time and costs by implementing our SCOOP Integrated and Open Marketing Methodology™ and its great variety of ready-made modules. This allowed us to build a complete platform from scratch in a record time of less than three months. And thanks to our SCOOP Data Accessibility™ module, results were updated and visualised in real-time, so that individuals and teams from across the world could track their performance and compete against each other in exciting new ways.