Bipolar Positioning: A Brand Strategy Revolution

SCOOP & SPOON Recognitions:

1x

client-logo

4x

client-logo

1x

client-logo

SCOOP & SPOON Recognitions

1x

client-logo

4x

client-logo

1x

client-logo

Finding the right path in the digitalisation jungle is not easy. The possibilities are endless. And ignoring what the user really wants in favour of the hard sell is a trap many fall into. At SCOOP & SPOON, we know how to utilise our deep technical understanding and cross-disciplinary approach to ask the right marketing questions and create the right solutions for our clients.

 

To help the sports supplement brand ACTEN address both professional athletes and your everyday people suffering from joint pain, SCOOP & SPOON created the concept of bipolar positioning. This new approach in rebranding aptly captured the product’s diametral positions without sacrificing credibility on either side of the spectrum.

 

We also created an exciting new website that not only integrates all of the affiliate websites into one central platform, but also offers users an intelligent and engaging shopping experience using storytelling and strategically placed CTA buttons.

 

Our new brand strategy approach and storytelling-based e-commerce platform was received to great acclaim and even saw us win at The Webby Awards, The Communicator Awards and being nominated as a finalist for The Drum Marketing Awards.

Interested? Get in touch!

Stefan Rössler

Head of Product Owners

stefan.roessler@scoopandspoon.com