As a heavyweight in cycling security, world leader ABUS sponsors one of the world’s most successful pro-cycling squad, Moviestar Team. To highlight ABUS’ expertise during the world’s most prestigious cycling event, we decided to change the usual sponsoring perspective by creating an immersive 360° Data Room that gives ABUS the freedom to curate their own Tour de France content and connect cycling fans with the thrill of the race.
Capturing the excitement of the Tour – and highlighting ABUS’ place at the cutting edge of cycling technology – the 360° platform offered users a virtual fan space. Using our SCOOP Data Accessibility™ approach, we combined intelligent data processing and visualisation techniques to maximize the value of external data and add a fresh and engaging dimension to the race.
And once the Tour de France saw its successful finish, it was a triple win for everyone: alongside Movistar Team’s win in the Tour’s team category, SCOOP & SPOON and ABUS picked up a Communicator Award in New York and a DADI Award in London for our 360° data room.